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EXCLUSIVE MAXIM INTEVIEW
When we first heard about Fitty Smallz, America's first fitness rapper, at first we were like "what?" And then we were like "oh yes." His deal is that he's quite literally a rapper who's all about staying fit. We chatted with him to find out more, and landed the honor of premiering his brand new video for the vampy "Thunda Thighs," which you can see after the Q&A.
Maxim: What was your inspiration for combining the two fairly different worlds of music and fitness?
Fitty: I’ve been in the fitness industry for 35 years and my entire adult life has been dedicated to helping people achieve their health and fitness goals. I’ve helped build some of the top fitness brands in the world and I’ve trained and mentored thousands of young people over the years. I’ve always had the desire to reach out beyond the four walls of a gym environment to inspire and motivate people.
Health Fitness Revolution founder Samir Becic chatted with Fitty Smallz, the world’s first fitness rapper, about his music career. The Youtube personality wants to make fitness fun and accessible to everyone, and has collabed with former MMA fighter Chuck Lidell, Instagram fitness celebrity Lindsey Pelas, and TLC star Whitney Way Thore.
Health Fitness Revolution: Fitty, what is the message of your first two videos?
Fitty Smallz: “Hamburger, Fries, Shake” is partially a joke. Its other message is that if you exercise and eat healthy you can occasionally reward yourself with cheat days. “Muffin Top” goes against the marketing brainwashing that says young girls have to look a certain way, or they’re not socially acceptable, when in fact the majority of people can’t look like the image marketer’s want. A majority of people will have a muffin top, and that’s okay. If you go back in time to the 1920s, the societal standard prized curvier women as beauty standards. Now the standards are for super thin models, that beauty is being thin, yet society is unhealthier than ever. “Muffin Top” comes right at that and exposes this. You have to be comfortable in your own skin.
I went out and I found Windy Way Thore to appear in the video after she started her new body shape campaign. She has polycystic ovarian syndrome and her whole thing is that there are other things that come into play in regards to body size, hormonal in her case, and most people don’t realize the pressures society puts on women and the female body. It’s a body acceptance and empowerment video.
I2G HipHop Interview
Awesome! Thanks. It’s a pleasure to talk with you about my music and platform.
Tell me a little bit about how you got your start in Hip Hop and who are some of your musical influences.
It’s a funny story. As a fitness professional, I’ve spent over 3 decades helping millions of people worldwide improve their health through fitness. Over the course of my career, I’ve helped build and operate some of the top fitness companies in the world. I’ve always had the desire to impact people more directly outside the 4 walls of the club industry. To that end, I wrote a few books and developed several web based platforms.
April 10, 2015
With over thirty-years of experience in the fitness industry and a strong desire to bring an inspirational message of health direct to the people – Fitty Smallz has been making a difference in lives of millions of people through education and music. America’s only fitness rap star; he’s co-founder of one of the world’s fastest growing fitness organizations and an accomplished author whose advice, perspective and opinion has been highly valued and sought after by many, including Time Magazine, the New York Times, Crain’s New York Business, Entertainment News and many others for his ability to connect people to his inspirational message.
Fitty Smallz Launches Gluteus Maximus Featuring Whitney Thore...Again.
March 20, 2015
Fitty Smallz releases his third new single and music video Gluteus Maximus. This is the second music video in partnership with reality TV star, Whitney Way Thore of TLC’s, “My Big Fat Fabulous Life” and the “No Body Shame Campaign.” Both the song and music video are expected to be a huge hit like the previous releases available on http://FittySmallz.com and http://YouTube.com/FittySmallz. The video release coincides with exciting news for Whitney Thore who has been signed for a second year of her new reality TV show, My Big Fat Fabulous Life. Whitney is known for her viral video “A Fat Girl Dancing” and the “No Body Shame Campaign.”
Whitney Way Thore, Founder of the No Body Shame Campaign and TLC Reality TV star of My Big Fat Fabulous Life partners with Fitty Smallz on epic music video to promote body acceptance.
October 16, 2014
A woman who struggled with body image throughout her childhood has proven once and for all that size does not matter when it comes to busting a move. Radio producer Whitney Way Thore's series of videos called A Fat Girl Dancing went viral in recent months thanks to her impressive skills on the dance floor. What began as a YouTube video, has exploded into a worldwide movement that aims to fight body shame and promote the idea of self-love and acceptance as a step toward total wellness.
She said: 'Once I understood the platform, heard the song and learned that he was a serious professional with over 30 years of experience, I know it was a perfect match. My partnership with Fitty Smallz and our Muffin Top project will take my entire No Body Shame platform to the next level.'
The No Body Shame campaign recognises body shame as a complex, multi-faceted issue that is best dealt with by first unapologetically loving yourself as you are, without being shamed out of a gym or off a dance floor, explains Whitney.
Fitty Smallz offers Whitney Way Thore Muffin Top Feature
Fitty Smallz said: 'Most people don’t realise that my platform is all about fitness. The typical fitness professional goes at people with “eat right and exercise,” but people aren’t listening to that. They are also bombarded with messages of weight loss and images of perfect bodies that make them feel bad about their own bodies. 'We try to give them something they can relate to and laugh about. Then it makes them think and hopefully inspires them. No one likes to be lectured.'
Fitty Smallz Newz